Este libro es un manual de formación básica para aquellos alumnos de Ciencias de la Comunicación que tengan que estudiar conceptos relacionados con la analítica y la monitorización web, para después aplicarlos en trabajos prácticos o como base para futuros proyectos de fin de grado. La estructura de los capítulos está diseñada de modo que el alumno entienda cada uno de los conceptos teóricos, y como después estos vienen representados a través de su respectiva herramienta. Las áreas que contempla este libro son Publicidad y Marketing, Periodismo de Datos y Comunicación Audiovisual, si bien también es útil en ámbitos como la Industria Musical y la Comunicación Inmersiva.
eBook - PDF
Fundamentos de métrica digital en Ciencias de la Comunicación
- 168 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Fundamentos de métrica digital en Ciencias de la Comunicación
About this book
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Table of contents
- Aproximación conceptual clave
- No hay prólogo, pero sí introducción
- Introducción al concepto base
- Analítica web
- Las métricas
- Soporte tecnológico
- Indicadores clave de rendimiento. KPI
- Medición: datos y resultados
- Analizar un proyecto
- La medición digital de la métrica
- Medición y monitorización web
- Medición de datos con herramientas automáticas
- Análisis del dato
- El análisis como piedra angular
- Implementar el análisis. La competencia
- SEO y métricas
- El resultado
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access Fundamentos de métrica digital en Ciencias de la Comunicación by Sandulescu Budea, Alexandra María in PDF and/or ePUB format, as well as other popular books in Languages & Linguistics & Communication Studies. We have over 1.5 million books available in our catalogue for you to explore.