- 254 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
La comunicación en la era Trump
About this book
Este libro ofrece un análisis exhaustivo de las tendencias de la comunicación en un momento clave, con Donald Trump como principal protagonista desde sus inicios en el mundo de los negocios hasta su periodo en la Casa Blanca. La comunicación en la era Trump explica el choque frontal entre la maquinaria propagandística del presidente de los Estados Unidos y los medios de comunicación, en un momento de constante cambio y nuevas oportunidades a nivel global. Más allá de los lugares comunes y de los mitos sobre Trump, este libro pretende encontrar respuestas para lostiempos de la posverdad, las fake news y el periodismo en tiempo real.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access La comunicación en la era Trump by Pellicer Alapont, Miquel in PDF and/or ePUB format, as well as other popular books in Business & Media & Communications Industry. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Agradecimientos
- Prólogo
- Para que sirva de introducción
- La crisis de los grandes prescriptores
- Trump communication machine
- Enrique Cocero: «Uno de los grandes componentes del triunfo de Trump fue la autotraición de la prensa»
- Los medios conservadores
- Trump y los medios: una historia de amor y mucho odio
- Fernando Peinado: «Los medios no se tomaron a Trump en serio»
- La metamorfosis de los medios
- Pepe Cerezo: «Las cabeceras dentro del mundo periodístico siguen siendo importantes»
- Fake news, el fenómeno del que todo el mundo habla en su burbuja
- Las claves de la comunicación de Trump
- Antoni Gutiérrez-Rubí: «Tenemos una presidencia atrapada por la personalidad del presidente»
- Los influencers de Trump
- Vocabulario de la era Trump
- Bibliografía