El fenómeno emprendedor ha experimentado una importante evolución en los últimos años, en los que han surgido iniciativas marcadas por la innovación. Se trata de las llamadasstartups, empresas emergentes que buscan emprender o montar un nuevo negocio.Muchos son los espacios dedicados a analizar y promover el entorno emprendedor: encuentros, congresos, aceleradoras, incubadoras, inversores, business angels.La difusión de estas iniciativas ha ido en aumento tanto en los medios tradicionales como en las redes sociales, pues han llamado la atención ya sea por el producto y el servicio que ofrecen, ya sea por su particular modo de trabajar, o porque satisfacen nuevas necesidades. Por este motivo, es clave que estas empresas gestionen de forma profesional su estrategia de comunicación. Este libro analiza cómo confeccionan su plan de comunicación las principalesstartupsespañolas, qué perfil tiene su responsable, en qué actividades centran sus esfuerzos, a través de qué canales, con qué herramientas, cómo miden la eficacia de sus acciones y cuál es el papel que desempeñan las redes sociales y las agencias de comunicación en esta estrategia.
- 236 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
La estrategia de comunicación de las startups en España
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Yes, you can access La estrategia de comunicación de las startups en España by Román Morán, Yolanda in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over 1.5 million books available in our catalogue for you to explore.