
eBook - PDF
La imagen del candidato en la era digital
Cómo gestionar la escenografía política
- 146 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
La imagen del candidato en la era digital
Cómo gestionar la escenografía política
About this book
La sobresaturación informativa a la que estamos sometidas las sociedades avanzadas, acrecentada con la llegada de la era digital —en la que se han ampliado las fuentes de información política hasta el infinito, junto al hecho de que la ciudadanía cada vez dispone de menos tiempo para informarse— ha derivado en el uso de ciertos atajos cognitivos. Con ellos, las personas nos hacemos una idea de la realidad en la que la imagen adquiere un papel prioritario. Este manual está basado en la tesis doctoral Narrativa visual del liderazgo político en campaña electoral, en la cual la autora intenta marcar ciertos parámetros con los que mejorar la escenografía política.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access La imagen del candidato en la era digital by Viounnikoff Benet, Nadia Alexandra in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Prólogo
- Introducción
- La narrativa visual del liderazgo político
- El contexto como elemento prioritario
- Intermediarios: los medios de comunicación
- Las redes sociales en la proyección política
- El candidato como actor principal
- Los figurantes como parte fundamental
- La escenografía de la campaña electoral
- La escenificación política en España en 2016
- El papel de los gabinetes de comunicación
- Decálogo para la gestión de la imagen del candidato