La sobresaturación informativa a la que estamos sometidas las sociedades avanzadas, acrecentada con la llegada de la era digital —en la que se han ampliado las fuentes de información política hasta el infinito, junto al hecho de que la ciudadanía cada vez dispone de menos tiempo para informarse— ha derivado en el uso de ciertos atajos cognitivos. Con ellos, las personas nos hacemos una idea de la realidad en la que la imagen adquiere un papel prioritario. Este manual está basado en la tesis doctoral Narrativa visual del liderazgo político en campaña electoral, en la cual la autora intenta marcar ciertos parámetros con los que mejorar la escenografía política.
eBook - PDF
La imagen del candidato en la era digital
Cómo gestionar la escenografía política
- 148 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
La imagen del candidato en la era digital
Cómo gestionar la escenografía política
About this book
Trusted by 375,005 students
Access to over 1.5 million titles for a fair monthly price.
Study more efficiently using our study tools.
Information
Table of contents
- Prólogo
- Introducción
- La narrativa visual del liderazgo político
- El contexto como elemento prioritario
- Intermediarios: los medios de comunicación
- Las redes sociales en la proyección política
- El candidato como actor principal
- Los figurantes como parte fundamental
- La escenografía de la campaña electoral
- La escenificación política en España en 2016
- El papel de los gabinetes de comunicación
- Decálogo para la gestión de la imagen del candidato
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription
No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn how to download books offline
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.5M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1.5 million books across 990+ topics, we’ve got you covered! Learn about our mission
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more about Read Aloud
Yes! You can use the Perlego app on both iOS and Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app
Yes, you can access La imagen del candidato en la era digital by Viounnikoff Benet, Nadia Alexandra in PDF and/or ePUB format, as well as other popular books in Negocios y empresa & Comunicación empresarial. We have over 1.5 million books available in our catalogue for you to explore.