- 90 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
La nueva narrativa transmedia de la generación Google Kids
About this book
La generación Google Kids ha desarrollado una relación simbiótica para con las marcas, presentes en su día a día mediante estrategias de narrativas transmedia audiovisuales, en las que se ha cambiado gran parte del contenido tradicional que consumían las generaciones predecesoras. Este libro profundiza en la estrategia de las nuevas narrativas transmedia y analiza cómo se relacionan con las personas, especialmente con las nuevas generaciones. Para ello, se propone un inédito método de análisis de estas narrativas, que permitirá explicar qué características poseen este tipo de estrategias de comunicación, cuáles son los formatos más idóneos y reflexionar sobre las consecuencias de este fenómeno.
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Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access La nueva narrativa transmedia de la generación Google Kids by Freire Sánchez, Alfonso in PDF and/or ePUB format, as well as other popular books in Langues et linguistique & Études sur la communication. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Agradecimientos
- Prólogo
- Introducción. Nuevos modelos de negocio, nuevas formas de comunicar
- Los Google Kids y la dimensión multi
- La respuesta estratégica de las marcas: crecer jugando e interactuando con contenido transmedia
- Características de la narrativa infantil como elemento estratégico del contenido dirigido a niños
- Los advergames y la narrativa
- Creando una estrategia de narrativa transmedia paso a paso
- Conclusiones. Un universo eterno de narrativas