Greenwashing
eBook - PDF

Greenwashing

Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication

  1. 152 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Greenwashing

Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication

About this book

Greenwashing is an emerging trend that seeks to overemphasize the sustainability practices by companies to their customers. In a comprehensive analysis of this widespread marketing and corporate communication practice, Agostino Vollero examines the understanding of greenwashing, provides a systematic review of available literature review, and reflects on theoretical approaches and research trends. Additionally explored are specific case studies that offer lessons in avoiding the greenwashing trap and a build a look to the future in this context.

Greenwashing: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication showcases fascinating insights and new perspectives in this field, which will be of great interest to scholars of Management, Marketing Communications, Corporate Communication, Accounting and Business Ethics.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
  • Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
  • Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Both plans are available with monthly, semester, or annual billing cycles.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access Greenwashing by Agostino Vollero in PDF and/or ePUB format, as well as other popular books in Economics & Business Ethics. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Emerald Publishing Limited
Year
2022
Print ISBN
9781801179676
eBook ISBN
9781801179669
Topic
Economics
Subtopic
Business Ethics
Index
Economics

Table of contents

  1. Cover
  2. GREENWASHING
  3. GREENWASHING: Foundations and Emerging Research on Corporate Sustainability and Deceptive Communication
  4. Copyright
  5. Dedication
  6. CONTENTS
  7. LIST OF FIGURES AND TABLES
  8. ABOUT THE AUTHOR
  9. FOREWORD
  10. PREFACE
  11. ACKNOWLEDGEMENTS
  12. 1. Understanding Greenwashing
  13. 2. The State of Art: A Systematic Literature Review
  14. 3. Theoretical Approaches and Research Trends
  15. 4. Case Studies: Lessons to Avoiding the Greenwashing Trap
  16. 5. A Look to the Future
  17. REFERENCES
  18. INDEX