There is a growing class of entrepreneurs who, for a range of reasons, are working to create viable alternatives to mainstream production and consumption models. Existing literature that cuts across multiple fields illustrates the unique features, challenges, and value propositions of alternative forms of entrepreneurship. Yet, the complexities associated with how alternative marketscapes form and function remain "fuzzy." Volume 29 of Advances in the Study of Entrepreneurship, Innovation and Economic Growth asks, "How alternative are alternative marketscapes?"

In doing so, greater clarity is gained on the underlying economic, organizational, and social conditions and environments within which alternative marketscapes develop. The volume includes theoretical arguments and case studies that view alternative entrepreneurship not as co-existing with, but rather transforming mainstream entrepreneurship, and challenge the understanding of alternative entrepreneurship as being inherently altruistic.

The exploration of ingenuity and innovation, in conjunction with cases that illustrate the diversity of alternative market contexts, generates organizational and system-level applications. The volume authors provide entrepreneurs and companies a concise understanding of alternative marketscapes that paves the way for development and success.

Frequently asked questions

Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.

No, books cannot be downloaded as external files, such as PDFs, for use outside of Perlego. However, you can download books within the Perlego app for offline reading on mobile or tablet. Learn more here.

Perlego offers two plans: Essential and Complete

Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.

Both plans are available with monthly, semester, or annual billing cycles.

We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.

Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.

Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.

Yes, you can access How Alternative is Alternative? by Matthew M. Mars, Hope Jensen Schau, Matthew M. Mars,Hope Jensen Schau in PDF and/or ePUB format, as well as other popular books in Business & Business Strategy. We have over one million books available in our catalogue for you to explore.

Information

Publisher

Emerald Publishing Limited

Year

Print ISBN

eBook ISBN

Topic

Subtopic

Index

Cover
Title
Chapter 1. Toward a Theory of Misfit Entrepreneurship: Insights from Alternative Enterprises and Misfit Entrepreneurs
Chapter 2. Alternative Entrepreneurship: Tracing the Creative Destruction of Entrepreneurship
Chapter 3. Van Gogh’s Yellow House and Organizational Centrifugalism: The Avant-Garde’s Search for Alternative Organizational Spaces from Impressionism Through Modernism
Chapter 4. Overlooking The Not-So-Routine? An Analysis of Everyday Ingenuity in the Social Entrepreneurship Research
Chapter 5. A Visual Analysis of Local Food Product Framing Across Alternative and Conventional Marketspaces
Chapter 6. The Pitfalls within Alternative Food Networks: A Comparison Between Japan’s Wholesale Market System and Alternative Market Distribution Challenges
Chapter 7. Community Innovation and Entrepreneurial Ecosystem Development: A Case Study of Startup Tucson
Index

About this book

Frequently asked questions

Information

Table of contents