This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.

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Yes, you can access Advertising to Children by M. Blades, C. Oates, F. Blumberg, B. Gunter, M. Blades,C. Oates,F. Blumberg,B. Gunter in PDF and/or ePUB format, as well as other popular books in Psychology & Marketing. We have over one million books available in our catalogue for you to explore.

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Index

Cover
Title
Copyright
Content
List of Tables and Figures
Notes on Contributors
1 Introduction
2 Do Very Young Children Understand Persuasive Intent in Advertisements?
3 The Development of Children’s Scepticism About Advertising
4 Commercial Food Promotion to Children
5 Alcohol Advertising and Young People
6 Advertising to Children in China
7 Parents’ Beliefs About, and Attitudes Towards, Marketing to Children
8 The Family’s Role in Children’s Interpretation of Advertising
9 Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising
10 Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness
11 Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages
12 The Influence of Advergames on Children’s Consumer Choices and Behavior
13 Conclusions
Index

About this book

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