Thirty Years of Political Campaigning in Central and Eastern Europe
eBook - ePub

Thirty Years of Political Campaigning in Central and Eastern Europe

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Thirty Years of Political Campaigning in Central and Eastern Europe

About this book

This edited volume maps the development of the use of political campaigning and marketing techniques in countries of the former Communist Bloc over the last thirty years. Focusing on the shift from propaganda to political marketing, and from manipulation to persuasion, the book consists of a series of case studies of countries in Central Europe, Eastern Europe, the Baltics, and the Balkans that outline the history, development and current state of political marketing in each country. The authors explore political parties and their behaviour ahead of elections, and show the changes in political culture and practices that parties have undergone in order to create more or less successful campaigns.

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Yes, you can access Thirty Years of Political Campaigning in Central and Eastern Europe by Otto Eibl, Miloš Gregor, Otto Eibl,Miloš Gregor in PDF and/or ePUB format, as well as other popular books in Social Sciences & Comparative Politics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Front Matter
  3. 1. A Brief Historical Overview of Political Campaigning: Theories, Concepts, and Approaches
  4. Part I. Baltic States
  5. Part II. Central Europe
  6. Part III. The Balkans
  7. Part IV. Eastern Europe
  8. Part V. Conclusion
  9. Back Matter