eBook - ePub

The Demand for International Football Telecasts in the United States

Name: The Demand for International Football Telecasts in the United States
ISBN: 9783319480756

Georgios Nalbantis,

Tim Pawlowski,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Demand for International Football Telecasts in the United States

Georgios Nalbantis,

Tim Pawlowski,

About this book

This book provides a comprehensive overview and economic analysis of US consumer demand for televised football (soccer). Accounting for transnational demand, research is focused on the US consumers demand for the English Premier League, Spanish La Liga, Italian Serie A, German Bundesliga, French Ligue 1 and the UEFA Champions League, which represent the most popular and marketable football competitions worldwide, and have recently sealed lucrative media rights contracts in many large markets, including the US. The study also takes account of North American Major League Soccer (MLS) in order to provide a more comprehensive overview of the country's football market and to allow for direct comparisons with the aforementioned European competitions.

These findings offer valuable insights for US broadcasters, European league organizers and managers to adjust existing strategies and/or develop new strategies in conquering the US football market.

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Yes, you can access The Demand for International Football Telecasts in the United States by Georgios Nalbantis,Tim Pawlowski in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.