Rhetorical Audience Studies and Reception of Rhetoric
eBook - ePub

Rhetorical Audience Studies and Reception of Rhetoric

Exploring Audiences Empirically

  1. English
  2. ePUB (mobile friendly)
  3. Available on iOS & Android
eBook - ePub

Rhetorical Audience Studies and Reception of Rhetoric

Exploring Audiences Empirically

About this book

This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users.The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative andguiding examples of new methods of rhetorical studies.

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Yes, you can access Rhetorical Audience Studies and Reception of Rhetoric by Jens E. Kjeldsen in PDF and/or ePUB format, as well as other popular books in Politics & International Relations & Politics. We have over one million books available in our catalogue for you to explore.

Table of contents

  1. Cover
  2. Frontmatter
  3. 1. Audience Analysis and Reception Studies of Rhetoric
  4. 2. The Argumentative Burdens of Audience Conjectures: Audience Research in Popular Culture Criticism (Reprint)
  5. 3. Assessing Audience Reactions to Winston Churchillā€™s Speeches
  6. 4. Audience Response to Mediated Authenticity Appeals
  7. 5. Focus Group Studies of Social Media Rhetoric
  8. 6. Think-Aloud Reading: Selected Audiencesā€™ Concurrent Reaction to the Implied Audience in Political Commentary
  9. 7. The Semiotics and Rhetoric of Music: A Case Study in Aesthetic Protocol Analysis
  10. 8. Competing Perspectives: Using Ethnographic Methods to Study Embodied and Emplaced Rhetorics
  11. 9. The Audience and the Spectacle: Bodu Bala Sena and the Controversy of Buddhist Political Activism in Sri Lanka
  12. 10. Pandemic Rhetoric and Public Memory. What People (Donā€™t) Remember from the 2009 Swine Flu
  13. 11. Icons, Appropriations, and the Co-production of Meaning
  14. 12. The Rhetorical Power of News Photographs: A Triangulatory Reception Approach to the Alan Kurdi Images
  15. Backmatter