Evolution of Destination Planning and Strategy

The Rise of Tourism in Croatia

Larry Dwyer, Renata Tomljenović, Sanda Čorak, Larry Dwyer, Renata Tomljenović, Sanda Čorak

• Publisher: Palgrave Macmillan
• Year: 2016
• Print ISBN:
  9783319422459
• eBook ISBN:
  9783319422466
• Topic: Business
• Subtopic: Hospitality, Travel & Tourism Industry
• Index: Business

This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country's primary, secondary, and tertiary industries. This book examines the country's long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes.
The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Table of contents

• Acknowledgements
• Contents
• Contributors
• List of Figures
• List of Tables
• Chapter 1: Introduction
• Chapter 2: Crafting a National Value-Driven Tourism Vision
• Chapter 3: Managing Tourism Development Process in Croatia: Can European Union Accession Help?
• Chapter 4: Shaping Destination Identity: Challenges of Branding Croatia
• Chapter 5: The Influence of Political Factors in Fashioning Destination Image
• Chapter 6: Tourism Destination and DMO Transformation
• Chapter 7: Tourism Attraction System
• Chapter 8: Implementation of Tourism Satellite Account: Assessing the Contribution of Tourism to the Croatian Economy
• Chapter 9: Abandoned Tourism Resorts in Croatia: The Consequences of Discordant Spatial Planning and Tourism Development Policies
• Chapter 10: Sustainability Issues in Management of Tourism in Protected Areas: Case Study of Plitvice Lakes National Park
• Chapter 11: Identifying Trends in Tourism Demand Using Longitudinal Survey
• Chapter 12: Longitudinal Assessment of the Carrying Capacity of a Typical Tourist Island: Twenty Years On
• Chapter 13: Gastronomy Tourism: Croatia, a Land of Wine and Plenty, or Beyond Pizza and Grill!
• Chapter 14: Tourism Future: Towards Transformational Tourism
• INDEX