Language in International Business
eBook - PDF

Language in International Business

Developing a Field

  1. 318 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF

Language in International Business

Developing a Field

About this book

Tracing the treatment of language in international business as represented in the Journal of International Business Studies, this seminal collection critically explores the conceptualizations of language that have been adopted or ignored by international business scholars over the years and showcases nine articles that have played an important role in establishing and advancing the field. In today's increasingly globalized context of business, significantly richer theories from interdisciplinary perspectives are needed to explain the complexity of the interplay between multiple facets of language and how they affect day-to-day operations. With insights from linguistics, psychology and organizational theory, Language in International Business provides an assessment of scholarly efforts to uncover the profound impact that language has on global business today and proposes some important ways in which this nascent field of language in international business may be further advanced.

Chapter 9 is licensed under a Creative Commons Attributtion NonCommercial-NoDerivs 3.0 Unported License.

The Journal of International Business Studies (JIBS) is an official publication of the Academy of International Business and is the top-ranked journal in the field of international business. The goal of JIBS is to publish insightful, innovative and impactful research on international business. JIBS is multidisciplinary in scope and interdisciplinary in content and methodology. For more information, visit www.jibs.net.

The Academy of International Business (AIB) is the leading association of scholars and specialists in the field of international business. A global community of scholars and researchers for the creation and dissemination of knowledge about international business and policy issues, the AIB transcends the boundaries of single academic disciplines and managerial functions to enhance business education and practice. For more information, visit aib.msu.edu

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Information

Year
2016
Print ISBN
9783319427447
eBook ISBN
9783319427454

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Table of Contents
  5. List of Tables, Figures and Appendices
  6. Acknowledgements
  7. 1 Introduction
  8. 2 Methodological Considerations in Cross-national Consumer Research
  9. 3 Cross-cultural Interaction: The International Comparison Fallacy?
  10. 4 The Multinational Corporation as a Multilingual Community: Language and Organization in a Global Context
  11. 5 Language Policies and Practices in Wholly Owned Foreign Subsidiaries: A Recontextualization Perspective
  12. 6 The Multifaceted Role of Language in International Business: Unpacking the Forms, Functions and Features of a Critical Challenge to MNC Theory and Performance
  13. 7 Re-considering Language within a Cosmopolitan Understanding: Toward a Multilingual Franca Approach in International Business Studies
  14. 8 Linguistic Gender Marking and Its International Business Ramifications
  15. 9 Why and How Does Shared Language Affect Subsidiary Knowledge Inflows? A Social Identity Perspective
  16. 10 Fit, Misfit, and beyond Fit: Relational Metaphors and Semantic Fit in International Joint Ventures
  17. 11 Conclusion
  18. Index

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Yes, you can access Language in International Business by Mary Yoko Brannen, Terry Mughan, Mary Yoko Brannen,Terry Mughan in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over 1.5 million books available in our catalogue for you to explore.