Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Covering history from the mid nineteenth century into the immediate past, it examines the relationship between color, commerce, and consumer societies in unfamiliar settings and in the company of new kinds of experts. Readers will learn about the early dye industry, the dynamic nomenclature for color, and efforts to standardize, understand, and educate the public about color. Readers will also encounter early food coloring, new consumer goods, technical and business innovations in print and on the silver screen, the interrelationship between gender and color, and color forecasting in the fashion industry.
eBook - PDF
Bright Modernity
Color, Commerce, and Consumer Culture
- 286 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Bright Modernity
Color, Commerce, and Consumer Culture
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Table of contents
- Bright Modernity
- Part I Foundations: Industry and Education
- Part II Gender and Color
- Part III Ringmasters to the Rainbow: Color Inventions and Visual Culture
- Part IV Predicting the Rainbow
- Index
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Yes, you can access Bright Modernity by Regina Lee Blaszczyk, Uwe Spiekermann, Regina Lee Blaszczyk,Uwe Spiekermann, Mark Stoneman in PDF and/or ePUB format, as well as other popular books in History & Economic History. We have over 1.5 million books available in our catalogue for you to explore.