Political Advertising in the 2014 European Parliament Elections
eBook - PDF

Political Advertising in the 2014 European Parliament Elections

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Political Advertising in the 2014 European Parliament Elections

About this book

This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.

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Yes, you can access Political Advertising in the 2014 European Parliament Elections by Christina Holtz-Bacha, Edoardo Novelli, Kevin Rafter, Christina Holtz-Bacha,Edoardo Novelli,Kevin Rafter in PDF and/or ePUB format, as well as other popular books in Social Sciences & Journalism. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Palgrave Macmillan
Year
2017
Print ISBN
9781137569806
eBook ISBN
9781137569813
Topic
Social Sciences
Subtopic
Journalism
Index
Social Sciences

Table of contents

  1. Political Advertising in the 2014 European Parliament Elections
  2. 1 Introduction
  3. 2 Background to the 2014 Elections
  4. 3 Regulation of Electoral Advertising in Europe
  5. 4 Representations of the European Project
  6. 5 Representations of the Economic Crisis and Austerity Politics
  7. 6 A Negative Touch in Posters and Spots
  8. 7 Populist Politics and the ‘Radical Right’ in 2014 Elections
  9. 8 Old Versus New Europe? Differences in Content and Style of Political Advertising
  10. 9 In Search of Common Patterns: Political Advertising in Central and Eastern Europe
  11. 10 The First Time for Everything: Political Advertising in a New Member State
  12. 11 Candidate-Oriented but No European Spitzenkandidaten: The Role of Candidates in Political Advertising
  13. 12 Persuading Beyond Words: Visual Appeals in the 2014 European Election Campaign
  14. Appendix 1 Political Advertising Project
  15. Appendix 2 Codebooks
  16. Index