eBook - PDF

Creative Marketing

Name: Creative Marketing
ISBN: 9780230502338

An Extended Metaphor for Marketing in a New Age

I. Fillis,

R. Rentschler,

English
PDF
Available on iOS & Android

eBook - PDF

Creative Marketing

An Extended Metaphor for Marketing in a New Age

I. Fillis,

R. Rentschler,

About this book

Creative Marketing has been written in response to the continued failure to address the theory/practice gap in marketing management. The art world is full of creativity, yet existing marketing theory continues to prescribe formulaic, stepwise processes for marketing success. Rather than perpetuating the belief in the value of traditional marketing frameworks, this book draws on a diverse range of disciplines to inspire entrepreneurial thinking and practice among those marketers who wish to push the boundaries of knowledge and convention. Creative Marketing gets back to how best to support individuals as well as small, medium and micro-enterprises through new marketing approaches.

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Yes, you can access Creative Marketing by I. Fillis,R. Rentschler in PDF and/or ePUB format, as well as other popular books in Business & Marketing. We have over one million books available in our catalogue for you to explore.