Harry Potter
eBook - PDF

Harry Potter

The Story of a Global Business Phenomenon

S. Gunelius

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

Harry Potter

The Story of a Global Business Phenomenon

S. Gunelius

Book details
Table of contents
Citations

About This Book

The Harry Potter books are the bestselling books of all time. In this fascinating study, Susan Gunelius analyzes every aspect of the brand phenomenon that is Harry Potter. Delving into price wars, box office revenue, and brand values, amongst other things, this is the story of the most incredible brand success there has ever been.

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Information

Publisher
Palgrave Macmillan
Year
2008
ISBN
9780230594104
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents

Citation styles for Harry Potter

APA 6 Citation

Gunelius, S. (2008). Harry Potter ([edition unavailable]). Palgrave Macmillan UK. Retrieved from https://www.perlego.com/book/3502226/harry-potter-the-story-of-a-global-business-phenomenon-pdf (Original work published 2008)

Chicago Citation

Gunelius, S. (2008) 2008. Harry Potter. [Edition unavailable]. Palgrave Macmillan UK. https://www.perlego.com/book/3502226/harry-potter-the-story-of-a-global-business-phenomenon-pdf.

Harvard Citation

Gunelius, S. (2008) Harry Potter. [edition unavailable]. Palgrave Macmillan UK. Available at: https://www.perlego.com/book/3502226/harry-potter-the-story-of-a-global-business-phenomenon-pdf (Accessed: 15 October 2022).

MLA 7 Citation

Gunelius, S. Harry Potter. [edition unavailable]. Palgrave Macmillan UK, 2008. Web. 15 Oct. 2022.