eBook - PDF
Globalization or Regionalization of the American and Asian Car Industry?
- 260 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Globalization or Regionalization of the American and Asian Car Industry?
About this book
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
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Information
Table of contents
- Cover
- Contents
- List of Tables
- List of Figures
- List of Statistical Appendix Tables
- List of Abbreviations
- Foreword
- Notes on the Contributors
- 1 Introduction: The Diversity of Internationalization Strategies and Trajectories of Automobile Sector Firms
- 2 The Internationalization of American and Asian Automobile Firms: A Statistical Comparison with the European Companies
- Part I Towards the Regionalization of the Global Strategies of US Automakers, Suppliers and Dealers
- Part II The Diversity of Internationalization Trajectories and the Local Hybridization of Japanese and Korean Automobile Firms
- Appendix: The GERPISA International Network
- Index
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Yes, you can access Globalization or Regionalization of the American and Asian Car Industry? by M. Freyssenet, K. Shimizu, G. Volpato, M. Freyssenet,K. Shimizu,G. Volpato in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over 1.5 million books available in our catalogue for you to explore.