eBook - PDF
How to Manage Your Global Reputation
A Guide to the Dynamics of International Public Relations
- English
- PDF
- Available on iOS & Android
eBook - PDF
How to Manage Your Global Reputation
A Guide to the Dynamics of International Public Relations
About this book
This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world's largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation.
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Yes, you can access How to Manage Your Global Reputation by M. Morley in PDF and/or ePUB format, as well as other popular books in Business & Business Communication. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Contents
- Preface
- Acknowledgements
- Foreword
- 1 The global village – it’s here
- 2 Corporate reputation
- 3 Corporate reputation management
- 4 The global voice
- 5 Think global, act local
- 6 The barriers
- 7 The specialization of international public relations
- 8 Issues identification and management
- 9 Crisis and catastrophe communications
- 10 Public affairs
- 11 Sponsorship? Philanthropy? Or promotion?
- 12 The Internet: medium, message, PR tool, manager
- 13 The infrastructure of your organization
- 14 The public relations agency
- 15 Research
- Index