eBook - PDF
Levels of Corporate Globalization
Developing a Measurement Scale for Global Customer Management
- 206 pages
- English
- PDF
- Available on iOS & Android
eBook - PDF
Levels of Corporate Globalization
Developing a Measurement Scale for Global Customer Management
About this book
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.
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Information
Table of contents
- Cover
- Contents
- List of Tables and Figures
- Foreword
- Preface
- 1 Introduction
- 2 Theoretical Framework
- 3 Research Methodology
- 4 Empirical Study
- 5 Conclusions
- Appendix 1: Questionnaire
- Appendix 2: NVivo Chart
- Notes
- Bibliography
- Index
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Yes, you can access Levels of Corporate Globalization by P. Kuchinka in PDF and/or ePUB format, as well as other popular books in Business & International Business. We have over 1.5 million books available in our catalogue for you to explore.