eBook - PDF
Shakespeare's Cultural Capital
His Economic Impact from the Sixteenth to the Twenty-first Century
- English
- PDF
- Available on iOS & Android
eBook - PDF
Shakespeare's Cultural Capital
His Economic Impact from the Sixteenth to the Twenty-first Century
About this book
Shakespeare is a cultural phenomenon and arguably the most renowned playwright in history. In this edited collection, Shellard and Keenan bring together a collection of essays from international scholars that examine the direct and indirect economic and cultural impact of Shakespeare in the marketplace in the UK and beyond. From the marketing of Shakespeare's plays on and off stage, to the wider impact of Shakespeare in fields such as education, and the commercial use of Shakespeare as a brand in the advertising and tourist industries, this volume makes an important contribution to our understanding of the Shakespeare industry 400 years after his death.
With a foreword from the celebrated cultural economist Bruno Frey and nine essays exploring the cultural and economic impact of Shakespeare in his own day and the present, Shakespeare's Cultural Capital forms a unique offering to the study of cultural economics and Shakespeare.Frequently asked questions
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Yes, you can access Shakespeare's Cultural Capital by Dominic Shellard, Siobhan Keenan, Dominic Shellard,Siobhan Keenan in PDF and/or ePUB format, as well as other popular books in Economics & Economic History. We have over one million books available in our catalogue for you to explore.
Information
Table of contents
- Cover
- Title Page
- Copyright Page
- Table of Contents
- List of Figures
- Foreword
- Acknowledgements
- Notes on Contributors
- 1 Introduction
- 2 Shakespeare and the Market in His Own Day
- 3 Shakespeare and the Impact of Editing
- 4 Marketing Shakespeare Films: From Tragedy to Biopic
- 5 Shakespearean Actors, Memes, Social Media and the Circulation of Shakespearean ‘Value’
- 6 Ales, Beers, Shakespeares
- 7 A King Rediscovered: The Economic Impact of Richard III and Richard III on the City of Leicester
- 8 Shakespeare Is ‘GREAT’
- 9 Sponsoring Shakespeare
- Index