The book describes and discusses two central care norms, how they are institutionalized in related policy areas and how they potentially structure the lives of women in the Czech Republic and Brno in general and their labour market chances in particular: the norm of personal full-time care for children under the age of 3 by their mother and the norm of enabling frail elderly family members to stay in their home environment as long as possible. Though these two care norms are related to very different life situations, they have a common denominator. That is, they bring about the need for (informal) care work, which is predominantly ascribed to and done by women, as mothers, grandmothers, and daughters. The presented research was conducted as part of the EU financed project "Impact of local welfare systems on female labour force participation and social cohesion" (FLOWS).