Over forty essays on graphic design issues, as well as dozens of interviews and observations with master designers who influenced contemporary design. Driven by a lifelong love of graphic design and passion for pop culture, acclaimed art director Steven Heller delivers a provocative look at the craft of design in this highly personal collection of forty-three essays. Singling out familiar cultural icons, groundbreaking publications, influential designers, and underground movements. Heller combines candid introspection with a sweeping knowledge of the field. With approaches ranging from critical, as in an evaluation of the self-indulgent "Me Too" design of the 1980s, to laudatory, exemplified in Heller's ten-part paean to illustrator and journalist Julian Allen, this brilliantly conceived anthology flirts with irony, nostalgia, and humor as it sheds light on the designer's role in influencing pop culture.