A practical guide to every aspect of successfully launching and operating your own photography business. This revised and expanded edition of this industry classic offers a comprehensive strategy for launching and running a new studio or improving an existing one, with practical advice on every aspect of the business. Veteran photographer and studio Edward R. Lilley shepherds the photographer through a broad range of material and discusses the decisions to be made in structuring a studio. Coverage includes:

• Choosing a location
• Financing and equipping a business
• Pricing your work
• Selling to the wedding, portrait, commercial, and art photography markets
• Devising short- and long-term business plans
• Digital imagery
• Handling paperwork effectively and efficiently

Equipment checklists and sample business forms, plus full resource lists for websites, magazines, and books are included. Praise for The Business of Studio Photography "An investment in the book could help photographers avoid some of the distress of a highly competitive studio business." —Studio Photography "The most useful manual on studio start-up that I have ever seen." —Bob Shell, photographer and photography industry consultant "I would highly recommend this book to any new studio seeking good and sensible "right on" information aimed at successful studio photography in all its facets.... This book is near the top of my reading list for students enrolled in my seminars." —Dave Newman, Master Photographer, Salt Lake City