The Routledge Companion to Contemporary Brand Management
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The Routledge Companion to Contemporary Brand Management

Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson

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  1. 584 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available |Learn more

The Routledge Companion to Contemporary Brand Management

Francesca Dall'Olmo Riley, Jaywant Singh, Charles Blankson

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About This Book

The amount and range of brand related literature published in the last fifty years can be overwhelming for brand scholars. This Companion provides a uniquely comprehensive overview of contemporary issues in brand management research, and the challenges faced by brands and their managers.

Original contributions from an international range of established and emerging scholars from Europe, US, Asia and Africa, provide a diverse range of insights on different areas of branding, reflecting the state of the art and insights into future challenges.

Designed to provide not only a comprehensive overview, but also to stimulate new insights, this will be an essential resource for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing and advertising.

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Information

Publisher
Routledge
Year
2016
ISBN
9781317751588
Subtopic
Marketing
Edition
1

Table of contents