Marketing
eBook - ePub

Marketing

Princípios e Aplicações

Marcelo de Carvalho Reis

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eBook - ePub

Marketing

Princípios e Aplicações

Marcelo de Carvalho Reis

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About This Book

O Marketing como disciplina tem mostrado sua importância nas mais diversas áreas do conhecimento. Hoje fala-se muito em marketing para serviços, indústria, áreas da saúde, educação, política etc. O fato é que, para qualquer enfoque que se pretenda, as bases fundamentais são as mesmas e aplicáveis nas diferentes situações. Este livro apresenta o conteúdo fundamental do marketing para cursos de graduação em Administração e para o desenvolvimento de disciplinas de marketing em quaisquer outros cursos. A proposta é disponibilizar para os alunos de graduação os conceitos mais importantes e garantir o entendimento das idéias-chave que regem o processo de administração do marketing.

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Information

Publisher
Alínea
Year
2022
ISBN
9788575160442

Table of contents