eBook - ePub

Brand Fusion

Name: Brand Fusion
ISBN: 9783110718737

Purpose-driven brand strategy

Terry Smith,

Tom Williams,

620 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Brand Fusion

Purpose-driven brand strategy

Terry Smith,

Tom Williams,

About this book

American Book Fest Awards 2025 Finalist in the Business: Marketing & Advertising category

Finalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest
Finalist in the Marketing - Branding category of the Goody Business Book Awards 2023

Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning.

It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups.Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand.

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Yes, you can access Brand Fusion by Terry Smith,Tom Williams in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.