eBook - ePub

Mixed Methods Perspectives on Communication and Social Media Research

Name: Mixed Methods Perspectives on Communication and Social Media Research
ISBN: 9781000618549

Reynaldo Gacho Segumpan,

Joanna Soraya Abu Zahari,

Reynaldo Gacho Segumpan,

Joanna Soraya Abu Zahari,

280 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Mixed Methods Perspectives on Communication and Social Media Research

Reynaldo Gacho Segumpan,

Joanna Soraya Abu Zahari,

Reynaldo Gacho Segumpan,

Joanna Soraya Abu Zahari,

About this book

Mixed Methods Perspectives on Communication and Social Media Research addresses the need for a discipline-cum-methodology-tailored book that navigates the current research spectrum of communication and social media ("CommSocMed"). It examines contemporary and relevant issues that intertwine the expansive spheres of CommSocMed.

Authored by professionals with extensive academic and in-depth research and industry experience, the book highlights research-based themes that mirror qualitative and quantitative methodologies vis-à-vis socio-cultural, political, educational, and organisational issues and challenges. The first two sections present the mutually interwoven disciplines of CommSocMed where research works cover a comprehensive range of designs such as narrative analysis, case study, recombinant memetics, discourse analysis, visual semiotics, ethnography, content analysis, feminist theory, descriptive-survey, descriptive-correlational, model-building/testing, experimental, and mixed methods. The third section is a concluding segment which synthesises all the scholarly contributions in this volume.

This book will serve as an authoritative reference for mixed methods research in CommSocMed and will be highly relevant reading for academics, researchers, postgraduate students and undergraduates in communication (for example, instructional communication, marketing communication, organisational communication, political communication, strategic communication), social media, and social sciences.

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Yes, you can access Mixed Methods Perspectives on Communication and Social Media Research by Reynaldo Gacho Segumpan, Joanna Soraya Abu Zahari, Reynaldo Gacho Segumpan,Joanna Soraya Abu Zahari in PDF and/or ePUB format, as well as other popular books in Psychology & Social Science Research & Methodology. We have over one million books available in our catalogue for you to explore.