Whole Truth

A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business

Dale Pollak

• Publisher: vAuto Press
• Year: 2022
• Print ISBN: 9780999242780
• eBook ISBN: 9780999242797
• Topic: Business
• Subtopic: Automobile Industry
• Index: Business

Dale Pollak unveils the truth, and nothing but the whole truth, on how to make more money from selling wholesale vehicles As a cofounder of the successful dealership, Pollak Cadillac, with nearly four decades of experience, Dale Pollak's insight is invaluable to both car enthusiasts and to those in the automotive industry alike. He was the sole founder of vAuto—a premier inventory management solution provider for franchise and independent dealers—and now serves as the executive vice president at Cox Automotive. His groundbreaking text Whole Truth: A Fresh Money-Making Method to Wholesale, the Most Misunderstood Side of Your Business dissects the systemic difficulties that dealers and car wholesalers face today. With today's technology and data science, used-car valuation is growing ever stronger in the wholesale industry despite the recent global pandemic. Yet dealers are still settling for too little when they sell. Pollak teaches techniques of mindful curation, double-barreled business, and his very own Project Bluebird Guaranteed Profit Model to outline how car dealers can turn a net profit on their wholesale inventory. You can expect: ––Greater understanding of the disparity between dealers and top-performing wholesalers.
––A comprehensive and controllable method to achieve consistent wholesale profits every month.
––A new perspective on the wholesale market as an efficient, transparent, and profitable business.
––And much more. ?The car industry is one of the most innovative in the world, yet its wholesalers face financial challenges that can drive them out of business. Pollak's expertise as a leader in the field grants him unmatched prestige. His concrete solutions for wholesalers will uplift not just their businesses, but the car industry as a whole.

Table of contents

• Cover Page
• Title Page
• Copyright Page
• Dedication
• Contents
• Acknowledgments
• Introduction: A Book of Revelation
• Chapter 1 Half-Truths of Wholesale Losses at Pollak Cadillac
• Chapter 2 Easy Money in the Wholesale Market
• Chapter 3 Half-Truths of “Break Even or Lose”
• Chapter 4 The Half-Truth of “We Got Them All Sold!”
• Chapter 5 A Half-Truth: “We Got More Than MMR!”
• Chapter 6 Half-Truths in Your Wholesale Accounting
• Chapter 7 A Journey to Improve Wholesale Outcomes
• Chapter 8 A Study in Double-Barreled Used Vehicle Businesses
• Chapter 9 An Introduction to Best Wholesale Price
• Chapter 10 How Best Wholesale Prices and Valuations Differ
• Chapter 11 Playbook Element 1: A Quest for a Curated Critical Quantity of Cars and Buyers
• Chapter 12 Playbook Element 2: No Tolerance for No-Sales at Auctions
• Chapter 13 Playbook Element 3: How Seller Reputation Affects Wholesale Success
• Chapter 14 The Rule of 200: Measuring Best Wholesale Price Achievement
• Chapter 15 Two Similar Markets and Their Lessons
• Chapter 16 Project Upside Vision: Eliminate Risk, Provide Guaranteed Profits for Dealers
• Chapter 17 How Project Upside Achieves Best Wholesale Prices
• Chapter 18 An Active Method to Achieve Double-Barreled Appraisals
• Chapter 19 How Actual Cash Value “Bumps” Imperil Your Double-Barreled Opportunity
• Chapter 20 A Case for Allocating Over-Allowances to New Cars
• Chapter 21 Three Ways Project Upside Strengthens Retail Operations
• Chapter 22 Resisting Temptation for Quick Wholesale Profits
• Chapter 23 Beware of the Big Red “Easy” Button
• Chapter 24 Building Your Double-Barreled Used Vehicle Success
• About the Author