The book examines the indispensable factors for the launch and management of a new creative process: the authors provide truly effective tools between research & edutainment. The results of recent studies have in fact acknowledged the existence in people, institutions, and businesses of every size and sector, of a noticeable tendency towards changes in processes (of products and services). This publication aims to group together around a single concept, change for growth, the interests and goals of all those in Italy and in the world who have recognized that the adoption of new strategies is an incontrovertible need. This volume thus seeks to meet a challenge, that of rethinking and redesigning behavior, models, and attitudes; in a nutshell, the market approach of the sector and the Fashion System.
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eBook - ePub
What's Fashion? It's Method!
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Table of contents
- Copertina
- Frontespizio
- Copyright
- Table of Contents
- Preface
- Introduction. Textile Products and Industrial Objects: Supply, Consumption and New Markets
- 1 The Made in Italy System. Why Education Can Fill the Gap between Innovation and Competitiveness by Nicola Guerini
- 2 Fashion between Culture and Innovation in the Era of the Web 2.0 by Carla Lunghi
- 3 Fashion Future: Crafting Innovative Business Models in Fashion by Francesca Romana Rinaldi
- 4 The Italian Fashion Model. Design, from Strategy to Creativity and Manufacture by Marco Turinetto
- 5 The Creative Process. Strategically Innovative Brands and Products/Services Thanks to Design by Susanne Kreuzer and Silvia Festa
- 6 Fashion in the Age of Digital Collaborative Production by Silvia Mazzucotelli Salice
- 7 Made in Italy: Performance of the Italian Leading Groups by Nicola Guerini and Paola Varacca Capello
- Appendix 1. Method of Defining Positioning of Enterprises in the Sample
- Appendix 2. Main Features of the Companies in the Sample
- Milano Fashion Institute
- The Authors
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Yes, you can access What's Fashion? It's Method! by Turinetto Marco in PDF and/or ePUB format, as well as other popular books in Business & Fashion & Textile Industry. We have over 1.5 million books available in our catalogue for you to explore.