eBook - ePub

South Korean Popular Culture in the Global Context

Name: South Korean Popular Culture in the Global Context
ISBN: 9781000625974

Beyond the Fandom

Sojin Lim,

152 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

South Korean Popular Culture in the Global Context

Beyond the Fandom

Sojin Lim,

About this book

This book explores the recent landscape of Korean popular culture, including celebrity diplomacy, political activism, and inter-Korean relations in the era of 'ontact', with a special focus on K-pop and K-drama.

Utilising the interdisciplinary approach, along with theoretical accounts, it redefines popular culture and its true power – beyond soft power – including discussions of how the pandemic and the use of online platforms have coincidently or effectively influenced recent phenomena surrounding Korean popular culture. It reveals both the possibilities and pitfalls of Hallyu diplomacy and the UN's celebrity diplomacy more broadly, and highlights how, through the mobilisation of a large internet fanbase, the modern K-pop 'standom' can influence political discourse. The book also features an examination of the political significance of the K-drama through which it highlights the potential of popular media to impact inter-Korean relations and inform current international understanding and perception of the Korean conflict.

Dealing with the wider scope of Korean popular culture this book will be a valuable resource to students and scholars of South Korea, international relations, public diplomacy, political activism, and cultural and media studies.

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Yes, you can access South Korean Popular Culture in the Global Context by Sojin Lim in PDF and/or ePUB format, as well as other popular books in Sciences sociales & Études sur la communication. We have over one million books available in our catalogue for you to explore.