Evaluating Campaign Quality

Can the Electoral Process be Improved?

L. Sandy Maisel, Darrell M. West, Brett M. Clifton

• Publisher: Cambridge University Press
• Year: 2007
• Print ISBN: 9780521877299
• eBook ISBN: 9780511287299
• Topic: Politics & International Relations
• Subtopic: American Government
• Index: Politics & International Relations

For a number of years, voters and academic observers have been dissatisfied with a number of elements of American campaigns. Contemporary races are seen as too negative, too superficial, and too unfair or misleading. Based on these complaints, a variety of reform organizations have targeted millions of dollars to improve the situation. Through their efforts and those within the academic community, a wide range of reform initiatives have been undertaken, such as voluntary codes of conduct, industry self-regulation, certificate programs, tougher ethics rules for consultants, and the encouragement of more substantive venues. This book seeks to evaluate whether these activities have improved the level of campaign discourse and conduct in US House and Senate campaigns and argues that while individual reform efforts have achieved some of their stated objectives, the overall effect of these reform efforts has been disappointing.

Table of contents

• Cover
• Half-title
• Series-title
• Title
• Copyright
• Dedication
• Contents
• Preface
• ONE Campaign Reformers: Optimists, Skeptics, and Rejectionists
• TWO Dissemination of Campaign Practices
• THREE Impact on Campaign Conduct
• FOUR Impact on Campaign Discourse
• FIVE Impact on Public Responses
• SIX Improving the System
• APPENDIX A Data and Methodology
• APPENDIX B Public Opinion Survey
• APPENDIX C Consultant Survey
• APPENDIX D Focus Group Protocol
• Notes
• Index