eBook - ePub
CEO-Speak
The Language of Corporate Leadership
Joel Amernic, Russell Craig
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- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
CEO-Speak
The Language of Corporate Leadership
Joel Amernic, Russell Craig
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About This Book
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
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