- 256 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.
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Information
Subtopic
LeadershipIndex
BusinessTable of contents
- Cover Page
- Title Page
- Copyright Page
- Contents
- Acknowledgments
- Introduction
- 1 Why the Words of Business Leaders Matter
- 2 Hyperbole and Delusion at Enron
- 3 Framing Andersen
- 4 The Gates to Microsoft: Exploiting Web Sites
- 5 AOLTimeWarner: Claiming the Internet Kingdom
- 6 IBM and the Privileges of an Internet Soapbox
- 7 Constructing Jack Welch, geâs Corporate Chieftain Incarnate
- 8 Disneyâs Narrative as Personality Prism
- 9 Nortelâs âRemarkableâ Letter
- 10 Three Tenors in Perfect Harmony
- 11 Creating âNorth Americaâs Railroadâ
- 12 Towards Greater Accountability for ceo-Speak
- APPENDICES
- 1 Skilling and Layâs Last Letter to Shareholders of Enron
- 2 Remarks of Joseph F. Berardino, Managing Partner/ceo of Andersen, to the us House of Representatives Committee on Financial Services, 12 December 2001
- 3 AOLTimeWarnerâs Internet Policy Statement
- 4 General Electricâs 1991 ceo Letter to Shareholders
- 5 Letter to Stockholders, 1940 Walt Disney Productionsâ Annual Report
- 6 Letter to Stockholders, 1941 Walt Disney Productionsâ Annual Report
- Notes
- References
- Index
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Yes, you can access CEO-Speak by Joel Amernic,Russell Craig in PDF and/or ePUB format, as well as other popular books in Business & Leadership. We have over 1.5 million books available in our catalogue for you to explore.