On Impact is the story of a young African American man who works his way through the music business to earn the highest position attainable, and who is now willing to share his life experiences with the public.

Benny Pough shares his story in On Impact, which is full of lessons on living a life of impact, rising through the leadership ranks, and having to overcome a near-death car crash that almost took it all. Within six parts, Pough breaks down his personal and business experiences through his multi-decade career in entertainment. It is an inspirational and motivational book that offers actionable insights and advice on how to best navigate their varied life experiences, including hardships. On Impact allows readers to see themselves through Pough's life experiences and use the information they have learned to make the right decisions for the best possible outcomes.