eBook - ePub

The Future of Purpose-Driven Branding

Name: The Future of Purpose-Driven Branding
ISBN: 9781631959899

Signature Programs that Impact & Inspire Both Business and Society

David Aaker,

English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

The Future of Purpose-Driven Branding

Signature Programs that Impact & Inspire Both Business and Society

David Aaker,

About this book

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering—the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.

As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs that Impact & Inspire Both Business and Society. According to Aaker, the future of branding demands that businesses:

Create a purpose and culture that nurtures social and environmental efforts
Create signature programs to carry that message
Build strong signature brands in part with five branding "Must Dos"
Use the signature brands to advance a business to get their endorsement and access to their resources

The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.

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Yes, you can access The Future of Purpose-Driven Branding by David Aaker in PDF and/or ePUB format, as well as other popular books in Business & Management. We have over one million books available in our catalogue for you to explore.