The Routledge Companion to Public Relations
- 472 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Routledge Companion to Public Relations
About this book
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment.
The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations' role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future.
This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.
Frequently asked questions
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Information
Table of contents
- Cover
- Endorsement
- Half Title
- Series
- Title
- Copyright
- Contents
- List of illustrations
- Foreword
- Acknowledgements
- Unit I Introduction: Assessing the discipline to envision a critical, radical, inclusive public relations future
- Unit II Public relations’ conceptual underpinning
- Unit III Theorizing the discipline
- Unit IV Building the practice
- Unit V Public relations as social responsibility
- Unit VI Public relations tools: Social media, artificial intelligence, and analytics
- Unit VII Public relations moving forward
- Author biographies
- Index