The Essential Entrepreneur
eBook - PDF

The Essential Entrepreneur

What It Takes to Start, Scale, and Sell a Successful Business

  1. English
  2. PDF
  3. Available on iOS & Android
eBook - PDF

The Essential Entrepreneur

What It Takes to Start, Scale, and Sell a Successful Business

About this book

A toolkit for entrepreneurial success

In The Essential Entrepreneur, celebrated entrepreneur and business strategist Richard Turner delivers a practical, step-by-step approach to starting and growing a thriving enterprise. If you're ready to take your fledgling business to the next level—and finally follow that brilliant big idea—this guide covers everything you'll need to navigate the challenges ahead.

Richard shares straightforward advice and hands-on, real-world lessons outlining the key points you need to know to start and grow your venture. And his lessons are supported by the experience and wisdom of a panel of diverse experts: Tobi Pearce (co-founder of SWEAT), Flavia Tata Nardini (of Fleet Space), Simon Haigh (of Haigh's Chocolates), and Kirsten Bernhardt (skilled investment manager).

You'll discover how to:

  • Make a splash in your industry by taking advantage of market weaknesses, disrupting the status quo and creating new openings
  • Sort the good ideas from the bad: validate your business (whether it's a product or a service) and maximise its value
  • Position your brand so that what you do is clear and instantly recognisable
  • Create a business plan that really works, factoring in timing, going to market, managing finance, managing growth and more
  • Understand the logistics of a successful and profitable operation, from sourcing suppliers to production, warehousing and distribution

Most small businesses struggle to get moving. This is the book that will help you get ahead in the race. A can't-miss resource for start-up entrepreneurs and business owners, The Essential Entrepreneur outlines everything you need to know to hit the ground running.

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Yes, you can access The Essential Entrepreneur by Richard Turner in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Wiley
Year
2022
Print ISBN
9781119984559
eBook ISBN
9781119984597
Edition
2

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Contents
  5. Introduction
  6. Chapter 1 Validating and testing your idea
  7. Chapter 2 Developing a start-up business plan
  8. Chapter 3 Product or service?
  9. Chapter 4 Timing is everything
  10. Chapter 5 Passion, culture and values
  11. Chapter 6 Brand positioning and marketing
  12. Chapter 7 Bringing in those sales
  13. Chapter 8 Sourcing suppliers and manufacturing
  14. Chapter 9 Innovation, re-invention and disruption
  15. Chapter 10 Defining a new market
  16. Chapter 11 Getting investmentready
  17. Chapter 12 Ownership and equity
  18. Chapter 13 Trademarks and patents
  19. Chapter 14 What business am I in?
  20. Chapter 15 Tuning and restructuring
  21. Chapter 16 Managing growth and consistency
  22. Chapter 17 Getting out of business
  23. Are entrepreneurs born or made?
  24. Acknowledgements
  25. Index
  26. EULA