
Contemporary Advances in Food Tourism Management and Marketing
- 248 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Contemporary Advances in Food Tourism Management and Marketing
About this book
This comprehensive, multidisciplinary and expert-led book provides insight into the most current and insightful topics within food and beverage tourism practice and research, elaborated by leading researchers and practitioners in the field.
The relationships between food and tourism have not only been at the core of recent tourism experiences, but they are expected to be crucial in the transformation of tourism futures. International in approach, this book analyzes the food tourism phenomenon from supply and demand perspectives, from health and politics to high-touch and high-tech, and brings together the relevant issues that inform these contemporary advances in food tourism research and practice. Providing a holistic approach to recent and future trends, the book is divided into 16 carefully selected and specially commissioned chapters that discuss the significance of food tourism research, the management and marketing of contemporary food and beverage experiences, the role of responsibility in the production and consumption of food tourism, and the anticipation of future trends in food and beverage tourism. This volume combines academic research with practitioner experience, allowing the authors to explore, debate and analyze our industry's future challenges and solutions.
This book is essential reading for students and researchers with an interest in food tourism, as well as practitioners.
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Information
Table of contents
- Cover
- Endorsement
- Half-Title Page
- Series Page
- Title Page
- Copyright Page
- Table of Contents
- List of Figures
- List of Tables
- Acknowledgements
- List of Contributors
- Introduction
- Part I Setting the Stage
- Part II From Home to Media
- Part III Important Old and New Influences
- Part IV Looking towards the Future
- Conclusion
- Index