Doing Business in Kenya
eBook - ePub

Doing Business in Kenya

Opportunities and Challenges

  1. 160 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Doing Business in Kenya

Opportunities and Challenges

About this book

A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.

The book's detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa's heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africa's major economic trends and cultural values: understanding Kenya's business landscape provides invaluable skills to do business throughout Africa.

Businesspeople, policymakers, investors, students, and scholars will value this book's in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.

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Yes, you can access Doing Business in Kenya by Wakiuru Wamwara,John E Spillan,Charles M Onchoke in PDF and/or ePUB format, as well as other popular books in Business & Business General. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
eBook ISBN
9781000836042

Table of contents

  1. Cover
  2. Half Title
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. About the Authors
  8. Acknowledgments
  9. 1 Introduction to Kenya
  10. 2 Business Environment
  11. 3 Kenya's Economic History, Legal System, Business Financing and Business Types
  12. 4 The Political Climate in Kenya
  13. 5 The Economic Climate
  14. 6 Cultural Issues Affecting Business Activity in Kenya
  15. 7 Establishing Business in Kenya
  16. 8 The Marketing Process
  17. 9 Future Trends and Conclusions
  18. Index