
Doing Business in Kenya
Opportunities and Challenges
- 160 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
Doing Business in Kenya
Opportunities and Challenges
About this book
A deep dive into a success story in African business development, this book provides a multi-layered perspective on the realities of doing business in Kenya.
The book's detailed information about the economic, social, technological, and cultural dimensions of Kenyan society enables a greater understanding of the major issues affecting business development, and actionable recommendations clarify the possible paths to starting and developing a business venture in Kenya. Given Africa's heterogeneity, it cannot be perfectly represented by one country. Still, Kenya closely mirrors Africa's major economic trends and cultural values: understanding Kenya's business landscape provides invaluable skills to do business throughout Africa.
Businesspeople, policymakers, investors, students, and scholars will value this book's in-depth first-hand knowledge to help them make informed decisions about doing business in Africa or Kenya specifically.
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Information
Table of contents
- Cover
- Half Title
- Title Page
- Copyright Page
- Dedication
- Contents
- About the Authors
- Acknowledgments
- 1 Introduction to Kenya
- 2 Business Environment
- 3 Kenya's Economic History, Legal System, Business Financing and Business Types
- 4 The Political Climate in Kenya
- 5 The Economic Climate
- 6 Cultural Issues Affecting Business Activity in Kenya
- 7 Establishing Business in Kenya
- 8 The Marketing Process
- 9 Future Trends and Conclusions
- Index