
- 224 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
The Rhetorical Construction of Vegetarianism
About this book
This book explores themes in the rhetoric of vegetarian discourse. A vegan practice may help mitigate crises such as climate change, global health challenges, and sharpening socioeconomic disparities, by ensuring both fairness in the treatment of animals and food justice for marginalized populations. How the message is spread is crucial for these aims.
Vegan practices thus uncover tensions between individual dietary choices and social justice activism, between ego and eco, between human and animal, between capitalism and environmentalism, and within the larger universe of theoretical and practical ethics. The chapters apply rhetorical methodologies to understand vegan/vegetarian discourse, emphasizing, for example, vegan/vegetarian rhetoric through the lens of polyphony, the role of intersectional rhetoric in becoming vegan, as well as ecofeminist, semiotic, and discourse theory approaches to veganism. The book aims to show that a rhetorical understanding of vegetarian and vegan discourse is crucial for the goals of movements promoting veganism.
The book is intended for a wide interdisciplinary audience of scholars, researchers, and individuals interested in veganism, food and media studies, rhetorical studies, human-animal studies, cultural studies and related disciplines. It urges readers to examine vegan discourses seriously, not just as a matter of personal choice or taste but as one vital for intersectional justice and our planetary survival.
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Information
Table of contents
- Cover Page
- Half-Title Page
- Series Page
- Title Page
- Copyright Page
- Contents
- List of Contributors
- 1 The Discursive Construction of Veg(etari)anism: A Polyphonic Rhetoric
- 2 The Power of Ecological Rhetoric: Trans-Situational Approaches to Veganism, Vegetarianism, and Plant-Based Food Choices
- 3 Becoming Vegan: A Mixed-Methods Study of Vegan Identities
- 4 The Bounded Discourse of the Whole Foods Plant-Based Movement
- 5 Agency and Rhetorical Citizenship in Nineteenth Century and Contemporary Vegetarian Discourses in the United Kingdom
- 6 Vegetarianism and the Rhetorical Ecology of the Moosewood Cookbook Collective
- 7 “Cruelty-Free“ Cruelty: How Vegan Rhetoric Hides the Truth of Banana Production
- 8 Maintaining “Meat’s“ Masculinity: Rhetorical Constructions of Vegan Manhood
- 9 Bleeding Burgers: Brutality, Masculinity, and the Vegetarian Narrative
- 10 Chicken Without Chicken, Sausage Without Sausage: Rhetorical Remediations of Vegetarian and Vegan Foods Recalling Meat
- Index