Fashion Writing
eBook - ePub

Fashion Writing

  1. 192 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

About this book

Fashion writing now enjoys its highest-ever profile as the digital world has multiplied the number of platforms on which it is available. No longer confined to restrictive print schedules or occasional broadcast slots, fashion is now an ever-present content driver. With retailers, brands and designers all in on the act, plus the emergence of citizen fashion coverage from the social media community, the volume of fashion journalism has risen beyond any predictions.While bloggers monetise their musings - indeed, create successful and influential fashion media and fashion product businesses - traditional magazines and newspapers have expanded their multi-channel fashion content in order to secure more touch points with consumers and drive revenue from fashion advertising.Aimed at students on specialist fashion journalism courses or general/lifestyle journalism degrees, this guide will also appeal to untrained writers, including content creators, who want to add a professional approach to their fashion writing.

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Yes, you can access Fashion Writing by Josephine Collins,Stephen Spear in PDF and/or ePUB format, as well as other popular books in Design & Fashion Design. We have over one million books available in our catalogue for you to explore.

Information

Table of contents

  1. Cover
  2. Title
  3. Copyright
  4. Contents
  5. Introduction
  6. 1 Context
  7. 2 Fundamentals
  8. 3 Product
  9. 4 People
  10. 5 Inspiration
  11. 6 Content and the ‘new’ fashion journalism
  12. Appendices
  13. Resources
  14. Index
  15. Acknowledgements