CommunicAsian
eBook - ePub

CommunicAsian

How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It

  1. 154 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

CommunicAsian

How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It

About this book

The rise of Asia has changed the world, now shaped by greater global connectivity, geopolitics and shifting spheres of influence. Tapping into research and decades of experience in the world's fastest-moving markets, this book makes a compelling case for a new and future-ready approach to communications planning and implementation, which the Asian Century demands.

Facing a new operating environment, policymakers and business leaders have to act quickly. This book outlines the necessary adjustments to long-established practices and value propositions in both corporate and government communications and provides a step-by-step plan for strategy development, laid out in a two-pronged approach designed to appeal to a multicultural audience.

It is an essential read for global practitioners and students in international relations and mass communications.

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Yes, you can access CommunicAsian by Oliver Stelling in PDF and/or ePUB format, as well as other popular books in Business & Public Relations. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
eBook ISBN
9781000889574
Topic
Business
Subtopic
Public Relations
Index
Business

Table of contents

  1. Cover Page
  2. Half Title page
  3. Title Page
  4. Copyright Page
  5. Dedication
  6. Contents
  7. Disclaimer
  8. Preface
  9. Acknowledgments
  10. Introduction
  11. 1 Decoding the Asian Century: How the Bet on Modernization Paid Off
  12. 2 Communication vs. Communications: All That Makes Us Human
  13. 3 Purpose and Shared Values: Communications’ Best Engagement Model
  14. 4 Whatever We Imagine: From Aspiration to Inspiration
  15. 5 Looking for Polaris: How to Tackle the Global Disinformation Crisis
  16. 6 Public Diplomacy: Leveraging the Strong Side of Soft Power
  17. 7 Human Capital: Winning with New Talent Strategies
  18. 8 AI and Big Data: Enrolling Technocracy in Communications
  19. 9 Shenzhen Speed and Dubai Spirit: Engineering the Asianization of Communications
  20. 10 ACCESS and BEAT: Two Ways to Develop Future-Proof Strategies
  21. Epilogue
  22. Bibliography
  23. Index