- 226 pages
- English
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
LOL cats. Grumpy Cat. Dog-rating Twitter. Pet Instagram accounts. It's generally understood the internet is for pictures of cute cats (and dogs, and otters, and pandas). But what motivates people to make and share these images, and how do they relate to other online social practices?
The Internet is for Cats examines how animal images are employed to create a lighter, more playful mood, uniting users within online spaces that can otherwise easily become fractious and toxic. Placing today's pet videos, photos, and memes within a longer history of mediated animal images, communication scholar Jessica Maddox also considers the factors that make them unique. She explores the roles that animals play within online economies of cuteness and attention, as well as the ways that animal memes and videos respond to common experiences of life under neoliberalism.
Conducting a rich digital ethnography, Maddox combines observations and textual analysis with extensive interviews of the people who create, post and share animal media, including TikTok influencers seeking to make their pets famous, activists tweeting about wildlife conservation, and Redditors upvoting every cute cat photo. The Internet is for Cats will leave you with a new appreciation for the human social practices behind the animal images you encounter online.
The Internet is for Cats examines how animal images are employed to create a lighter, more playful mood, uniting users within online spaces that can otherwise easily become fractious and toxic. Placing today's pet videos, photos, and memes within a longer history of mediated animal images, communication scholar Jessica Maddox also considers the factors that make them unique. She explores the roles that animals play within online economies of cuteness and attention, as well as the ways that animal memes and videos respond to common experiences of life under neoliberalism.
Conducting a rich digital ethnography, Maddox combines observations and textual analysis with extensive interviews of the people who create, post and share animal media, including TikTok influencers seeking to make their pets famous, activists tweeting about wildlife conservation, and Redditors upvoting every cute cat photo. The Internet is for Cats will leave you with a new appreciation for the human social practices behind the animal images you encounter online.
Frequently asked questions
Yes, you can cancel anytime from the Subscription tab in your account settings on the Perlego website. Your subscription will stay active until the end of your current billing period. Learn how to cancel your subscription.
At the moment all of our mobile-responsive ePub books are available to download via the app. Most of our PDFs are also available to download and we're working on making the final remaining ones downloadable now. Learn more here.
Perlego offers two plans: Essential and Complete
- Essential is ideal for learners and professionals who enjoy exploring a wide range of subjects. Access the Essential Library with 800,000+ trusted titles and best-sellers across business, personal growth, and the humanities. Includes unlimited reading time and Standard Read Aloud voice.
- Complete: Perfect for advanced learners and researchers needing full, unrestricted access. Unlock 1.4M+ books across hundreds of subjects, including academic and specialized titles. The Complete Plan also includes advanced features like Premium Read Aloud and Research Assistant.
We are an online textbook subscription service, where you can get access to an entire online library for less than the price of a single book per month. With over 1 million books across 1000+ topics, we’ve got you covered! Learn more here.
Look out for the read-aloud symbol on your next book to see if you can listen to it. The read-aloud tool reads text aloud for you, highlighting the text as it is being read. You can pause it, speed it up and slow it down. Learn more here.
Yes! You can use the Perlego app on both iOS or Android devices to read anytime, anywhere — even offline. Perfect for commutes or when you’re on the go.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Please note we cannot support devices running on iOS 13 and Android 7 or earlier. Learn more about using the app.
Yes, you can access The Internet Is for Cats by Jessica Maddox in PDF and/or ePUB format, as well as other popular books in Social Sciences & Social Aspects in Computer Science. We have over one million books available in our catalogue for you to explore.
Information
Publisher
Rutgers University PressYear
2022Print ISBN
9781978827912, 9781978827929eBook ISBN
9781978827936Table of contents
- Cover
- Title Page
- Copyright Page
- Dedication
- Contents
- Introduction
- 1. Kittens in Context
- 2. “I’ve Heard People on TikTok Love This”: Attention as Materiality and Looking Relation
- 3. Beyond Doomscrolling in an Internet of Cute
- 4. “You Can’t Buy Happiness, but You Can Rescue It”: Neoliberal Pets and Animals
- 5. Feels Good, Man: Collisions, Collusions, and Cloaks in Pet and Animal Social Media
- 6. Nature Is Healing, We Are the Virus: Beyond Signifiers
- Appendix
- Acknowledgments
- Notes
- Bibliography
- Index
- About the Author