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Joomla! Search Engine Optimization
Ric Shreves
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eBook - ePub
Joomla! Search Engine Optimization
Ric Shreves
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About This Book
In Detail
Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.
Joomla! Search Engine Optimization will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.
In Joomla! Search Engine Optimization you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your particular site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.
Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
Approach
The book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an ongoing process - it doesn't stop once the site is built - the book will provide reusable tips and techniques in order to understand what they have to do after the site is live.
Who this book is for
This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Joomla! website, including how to install Extensions.
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Information
Joomla! Search Engine Optimization
Table of Contents
Joomla! Search Engine Optimization
Credits
About the Author
About the Reviewers
www.PacktPub.com
Support files, eBooks, discount offers and more
Why Subscribe?
Free Access for Packt account holders
Preface
What this book covers
Who this book is for
Conventions
Reader feedback
Customer support
Errata
Piracy
Questions
1. An Introduction to Search Engine Optimization
What is SEO?
SEO terminology
.htaccess
301 redirect (also known as Permanent Redirect)
302 redirect (also known as Temporary Redirect or Found)
404 error (also known as Page Not Found)
AdSense
AdWords
Alexa Rank
Alt attribute
Anchor
Backlink (also known as Inbound Link)
Bing Webmaster
Black hat
Bot (also known as robot, spider, or crawler)
Canonical URLs
Cloaking
Crawl depth
Deep link
Doorway page (also known as gateway page)
Duplicate content penalty
Google Webmaster
Internal link density
KEI
Keyphrase density (also known as keyword density)
Keyword (or keyphrase)
Keyphrase stuffing
Landing page
Link building
Link farm
Link text (also known as anchor text)
Long tail
Meta tags
MozRank
nofollow
Organic rank
Outbound link
Page rank
PPC
Reciprocal link
Redirect
Robots.txt
SEF URLs
SEM
SEOMoz
SERP
SMO
Splash page
Stop word
White hat
XML site map
How search engines assess sites
Summary
2. Configuring Joomla!'s SEO Options
Setting up Search Engine Friendly URLs
Configuring URL aliases
Creating URL aliases for your articles
Controlling the title tag
Article title vs. page title (title tag)
Managing metadata
Summary
3. Useful Extensions to Enhance SEO
Finding SEO modules
Top SEO modules for Joomla!
AceSEF
Advanced Title Manager
Easy Frontend SEO
Facebook-Twitter-Google+1
iJoomla SEO
JoomSEF
Nice Social Bookmark
obRSS
RSSeo Suite
SEO Canonicalisation Plugin
SEO Friendly Links and Images
SEO-Generator
SEO Links Pro
SEOSimple
sh404SEF
Ultimate Site Tools
Xmap
Installing and configuring common SEO modules
Implementing metadata management
Setting up canonical URLs
Setting up your XML site map
Implementing control over your Alt and Title attributes
Setting up cross-posting to social networks
Providing social bookmarking
Summary
4. Getting Ready for Launch
Determining your SEO strategy
Identifying keywords
Assessing keyword effectiveness
Tapping into the power of stemming and variants
Content strategies for enhancing search engine ranking
Setting up third party services that can assist with SEO
Getting started with Google Analytics
Working with Google Webmaster Tools
Working with Bing Webmaster Tools
Summary
5. Managing SEO on a Live Site
Link building
Identifying quality link partners
Managing a link marketing campaign
Creating your own links
Directories
Press releases
Video and file sharing
Social media optimization
Reporting and tracking
Popularity metrics
Traffic source metrics
e-Business metrics
Link metrics
Summary
Index
Joomla! Search Engine Optimization
Copyright © 2012 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: July 2012
Production Reference: 1020712
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-84951-876-5
www.packtpub.com
Cover Image by John M. Quick (
<[email protected]> )Credits
Author
Ric Shreves
Reviewers
Herbert-Jan van Dinther
Peter Martin
Acquisition Editor
Andrew Duckworth
Lead Technical Editor
Andrew Duckworth
Technical Editor
Rati Pillai
Project Coordinator
Vishal Bodwani
Proofreader
Aaron Nash
Indexers
Hemangini Bari
Tejal Daruwale
Production Coordinator
Prachali Bhiwandkar
Cover Work
Prachali Bhiwandkar
About the Author
Ric Shreves is a web applications consultant and tech author. He's been building websites since the mid-90s and writing about tech for almost as long. Ric specializes in open source content management systems and has written texts on each of the big three: WordPress, Joomla!, and Drupal.
Ric is the founding partner of water&stone, a digital agency that focuses on new media and online marketing. He works with clients on digital marketing strategy and supervises the SEO implementation team. Ric lives in Bali, and divides his time between the island and Singapore.
About the Reviewers
Herbert-Jan van Dinther has been working on websites and SEO since 1999. He is currently working as a Senior IT Analyst with a large company. Herbert started website building with Mambo, Joomla!, Drupal, Typo3, and WordPress. He likes to educate people, via several of his websites, on how to use open source content management systems such as WordPress and Joomla!, and how to get them higher in search engines.
He is the author of Joomla! 1.5 SEO by Packt Publishing. You can learn more about him on www.herbertjanvandinther.com.
Peter Martin has a keen interest in computers, programming, sharing knowledge, and how people (mis)use information technology. He has a bachelor's degree in Economics (International Marketing Management) and a master's degree in Mass Communication.
He discovered PHP/MySQL in 2003 and Joomla!'s predecessor, Mambo CMS, a year later. Peter has his own business, www.db8.nl (founded in 2005), and he supports companies and organizations with Joomla! implementation...