- 184 pages
- Portuguese
- ePUB (mobile friendly)
- Available on iOS & Android
eBook - ePub
About this book
As marcas são parte indissociável de nosso cotidiano. A identidade visual, a expressão mais tangível da marca, é classicamente caracterizada por estabilidade, uniformidade, fácil identificação e reconhecimento. Seria ainda mandatória essa rigidez mesmo em um mundo cada vez mais dinâmico, globalizado e tecnológico? Caracterizadas pela flexibilidade, adaptação e dinamismo, as identidades visuais flexíveis são um contraponto a esse modelo? Este livro contribui para uma reflexão sobre o tema, ainda pouco discutido no Brasil, trazendo uma proposta de definição, terminologia e categorização dessas identidades visuais. A partir dessas definições, são abordados aspectos históricos das identidades visuais convencionais e casos em que estas se mostram mais flexíveis. Por fim, a obra aborda alguns estudos de caso que auxiliam na compreensão das particularidades de processo e de projeto, apontando para novas possibilidades no campo do design.
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Information
Topic
DesignSubtopic
Media & Communications IndustryTable of contents
- Apresentação
- Prefácio
- Introdução
- 1 O que são identidades visuais flexíveis?
- 2 As origens das marcas flexíveis
- 3 Estudos de casos e processos
- Considerações finais
- Créditos
- Referências
- Anexos
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Yes, you can access Identidades flexíveis by Jair Alves da Silva Junior in PDF and/or ePUB format, as well as other popular books in Design & Media & Communications Industry. We have over 1.5 million books available in our catalogue for you to explore.