eBook - ePub

Coleção Pensando o Design

Name: Coleção Pensando o Design
ISBN: 9786555062922

Das origens ao projeto

Jair Alves da Silva Junior,

184 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

Coleção Pensando o Design

Das origens ao projeto

Jair Alves da Silva Junior,

About this book

As marcas são parte indissociável de nosso cotidiano. A identidade visual, a expressão mais tangível da marca, é classicamente caracterizada por estabilidade, uniformidade, fácil identificação e reconhecimento. Seria ainda mandatória essa rigidez mesmo em um mundo cada vez mais dinâmico, globalizado e tecnológico? Caracterizadas pela flexibilidade, adaptação e dinamismo, as identidades visuais flexíveis são um contraponto a esse modelo? Este livro contribui para uma reflexão sobre o tema, ainda pouco discutido no Brasil, trazendo uma proposta de definição, terminologia e categorização dessas identidades visuais. A partir dessas definições, são abordados aspectos históricos das identidades visuais convencionais e casos em que estas se mostram mais flexíveis. Por fim, a obra aborda alguns estudos de caso que auxiliam na compreensão das particularidades de processo e de projeto, apontando para novas possibilidades no campo do design.

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Yes, you can access Coleção Pensando o Design by Jair Alves da Silva Junior in PDF and/or ePUB format, as well as other popular books in Design & Graphic Design. We have over one million books available in our catalogue for you to explore.