FT Essential Guide to Developing a Business Strategy
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FT Essential Guide to Developing a Business Strategy

Vaughan Evans

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  1. 264 pages
  2. English
  3. PDF
  4. Available on iOS & Android
eBook - PDF
No longer available

FT Essential Guide to Developing a Business Strategy

Vaughan Evans

Book details
Table of contents
Citations

About This Book

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the ‘Strategy Pyramid’, and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed.

Itoffers sound advice onthe following areas:

  • Setting goals and objectives
  • Forecasting market demands
  • Gauging industry competition
  • Tracking competitive advantage
  • Targeting the strategic gap
  • Bridging the gap with business strategy
  • Bridging the gap with corporate strategy
  • Addressing risk and opportunity

The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.

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Information

Publisher
FT Press
Year
2013
ISBN
9781292002811
Edition
1
Topic
Commerce
Subtopic
Commerce Général

Table of contents