Dynamic Customer Strategy
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Dynamic Customer Strategy

John F. Tanner, Jr.

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  1. 166 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub
No longer available |Learn more

Dynamic Customer Strategy

John F. Tanner, Jr.

Book details
Table of contents
Citations

About This Book

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

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Information

Publisher
Business Expert Press
Year
2013
ISBN
9781606496978
Topic
Business
Subtopic
Marketing
Index
Business

Table of contents