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Dynamic Customer Strategy
Dynamic Customer Strategy
📖 Book - PDF

Dynamic Customer Strategy

John F. Tanner, Jr.
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pages
166 pages
language
English
format
ePUB (mobile friendly) and PDF
availableOnMobile
Available on iOS & Android
📖 Book - PDF

Dynamic Customer Strategy

John F. Tanner, Jr.
Book details
Table of contents
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About This Book

Marketers, merchandisers, and sales executives alike are struggling with Big Data - the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance.This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.

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Information

Publisher
Business Expert Press
Year
2013
ISBN
9781606496978
Topic
Business
Subtopic
Marketing

Table of contents