eBook - ePub

On the Evolution of Media

Name: On the Evolution of Media
ISBN: 9781000901634

Understanding Media Change

Carlos A. Scolari,

288 pages
English
ePUB (mobile friendly)
Available on iOS & Android

eBook - ePub

On the Evolution of Media

Understanding Media Change

Carlos A. Scolari,

About this book

This book describes the lifecycle of media in the context of the media ecology, presenting a general theoretical framework and a series of methodological procedures to support the construction of an eco-evolutionary approach to media change.

Focusing on a series of processes - emergence, competition, dominance, hybridization, adaptation, extinction - this book goes beyond a chronological approach to propose a reticulated and multi-layered conception of media evolution. If media evolution is a network, what are the relationships between "media species" like? What happens when a new media emerges into the media ecology? How do new media influence the old ones? Can media become extinct? How do media adapt when the social and economic context changes? How can media evolution be analysed? What kinds of quantitative and qualitative techniques can be applied in media evolution research?

By presenting an innovative research approach and theoretical framework to media studies, this book will be of keen interest to scholars and graduate students of new media, media history and theory, philosophy of technology, mass communication, and organisational studies.

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Yes, you can access On the Evolution of Media by Carlos A. Scolari in PDF and/or ePUB format, as well as other popular books in Social Sciences & Media Studies. We have over one million books available in our catalogue for you to explore.