Word-of-Mouth in Contemporary Hollywood
eBook - ePub

Word-of-Mouth in Contemporary Hollywood

  1. 224 pages
  2. English
  3. ePUB (mobile friendly)
  4. Available on iOS & Android
eBook - ePub

Word-of-Mouth in Contemporary Hollywood

About this book

Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation.

Using a 'Bourdieuconomic' approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of 'Grassroots Intermediaries' in contemporary film marketing campaigns. It critiques 'democratic' crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition.

By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.

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Yes, you can access Word-of-Mouth in Contemporary Hollywood by Simon Hewitt in PDF and/or ePUB format, as well as other popular books in Media & Performing Arts & Media & Communications Industry. We have over one million books available in our catalogue for you to explore.

Information

Publisher
Routledge
Year
2023
Print ISBN
9781032353043
eBook ISBN
9781000917611
Edition
1
Topic
Media & Performing Arts
Subtopic
Media & Communications Industry

Table of contents

  1. Cover
  2. Half Title
  3. Series
  4. Title
  5. Copyright
  6. Dedication
  7. Contents
  8. Acknowledgements
  9. Introduction: What Is Word-of-Mouth?
  10. 1 The ‘Package-Unit-Fan’ System of Production: Word-of-Mouth and Contemporary Hollywood Film Financing
  11. 2 ‘Grassroots Intermediaries’ and the Fungibility of Capital: Word-of-Mouth and Contemporary Hollywood Film Marketing
  12. 3 Crowdsourced Cinema and the New World of Distribution: Word-of-Mouth and Contemporary Hollywood Film Distribution
  13. 4 Please Turn Your Phones On: Word-of-Mouth and Contemporary Hollywood Film Exhibition
  14. Conclusion
  15. Bibliography
  16. Filmography
  17. Index