eBook - PDF

Southwest Airlines

Name: Southwest Airlines
ISBN: 9780313378645

Chris Lauer,

208 pages
English
PDF
Available on iOS & Android

eBook - PDF

Southwest Airlines

Chris Lauer,

About this book

Using the words of its own people, this intriguing book provides an in-depth look at the incredibly successful airline that changed the rules of the game with a no-frills business model and innovative corporate culture. Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike. Throughout its history, Southwest has championed a culture that puts employees first, creating a productive workforce by hiring for "attitude before aptitude" (because skills can be taught) and allowing employees to be themselves at work. The founders' philosophies of "servant leadership" and a "fun-LUVing" attitude continue to attract employees and influence the company's daily work today. In detailing the airline's inner workings in the words of its own people, this book shows other companies how they can emulate Southwest's powerful business model and strategies, as well as its hiring practices and corporate culture.

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Yes, you can access Southwest Airlines by Chris Lauer in PDF and/or ePUB format, as well as other popular books in Business & Business History. We have over one million books available in our catalogue for you to explore.